Silly illustrations of animals ask the reader's identity as you go through this little book: are you a cow? perhaps a pig? and so on. They get a bit more ridiculous as you near the end- a bear with sunglasses and a big cheesy grin, a chicken upside-down on the page (my kid gets a big kick out of that one). Finally insisting you're not a penguin and then the final statement: you must be you. Isn't that great! It's simple, cute and fun. What more could a toddler want?